So I took an interest in medieval marginalia, as well as old type of fonts that go with it. Doing some research on it, one theory was that monks would sit alone writing these so often, that while writing, they would begin to fear the white space and draw little figures in the margins; from folklore, myth or imagination. I think it was mostly to keep them entertained, after writing words all day doodling some images must be relaxing, or funny as some are rude.
Link to a small list. Goggle if you wish to see more
Usually corporate t-shirt have uninteresting designs so I focused on looking and band t-shirts and streetwear labels, seeing how i could incorporate their ideas and recontextualise them to suit the ideas behind Geo AR games.
I wrote up the brief for my new client, Young Inspiration over the weekend and Mel got back to our group this morning after going over our individual briefs, with some feedback. Here is my updated brief I tweaked as per Mel’s comments.
Since our BurgerFuel Animation had to work for an environment in which it the animation would be silent this scene was a big influence. In this 1 minute scene from the Wes Anderson movie Rushmore we see Bill Murray’s character summarized with out the use of any dialogue. This makes the use of motifs and and shot choice extra important. For example in this scene cigarettes and beer are used as motifs as they are commonly known to be stress relievers. And the some of the early shot choices emphasize Bill Murray’s character’s otherness in relation to his family and his overall sense of dissatisfaction with his life.
Today we were presented with a new brief which has us working with Geospatial Augmented Reality. We will be working on creating a logo, business card, website, tutorial animation and a crowdfunding video. An example of how the crowdfunding and tutorial can be done is a small augmented reality mobile app named Ingress. This video goes through explaining in full detail of how the game works and feedback from its users also.
I needed a way to add the brand into the animation. I looked up a few different videos to see what other companies have used within their advertisements. This was one of the videos I watched. It related in a way to previous scenes within my animation where the main element is broken into different particles. However I ended up going in a different direction.
One of the specifications for this animation was that it had to have a corporate feel. The use of motion graphics is widely used in advertising, as they have interesting transitions, that help keep the audience engaged. Below are some of the videos I got ideas from for some of the sequences within my animation.
The street scene was based around some of the techniques used within this animation.
When developing the shatter sequence for my Globe scene, some feedback I received was that the shatter shape didn’t work. I looked up how to create a custom shatter pattern. Unfortunately when I put it into practice it wasn’t as successful as I’d hoped it would be, so I ended up using an alternative custom shape available on After Effects.
When developing the script for my animation, I struggled to come up with a good dialogue. To gain inspiration I looked up some advertising techniques. These two examples I found very helpful. They both touch on the psychological side of advertising, and how the use of words play a powerful role in successful campaigns that persuade the audience to buy products.
I decided with my globe scene that I wanted to add an additional element to make the transition a little more interesting. Came up with the idea of having bubbles, to give the effect of making the globe look like a tea diffuser dropping into liquid. I used the below tutorial to help get the logistics of how to achieve this.
This was the youtube video I used as a guide to help me achieve my final text scenes. Below this are videos I also drew inspiration from. I decided to take this approach with my first two scenes, as they are a great way to grab an audiences attention. With the use of audio and visuals together it caters to a wider audience, as vision or hearing impaired people can still understand what it is about.
This last examples shows how motion graphics can be used with kinetic typography to gain an effective campaign.
When researching the competition of Tea Samples I came across T2’s youtube channel. These were a few of the videos that stood out to me.
This example shows how you can show different varieties of flavours within the one type of tea, in this case green tea. It also touches on the techniques people use for brewing their tea, and how there are different ways of experiencing the product, for instance you can have it in ice cream. I liked their approach, but as we had to do animation, I wasn’t sure how to incorporate this into my work.
This video focuses more on where the tea is sourced from me. Again it is all live footage. What I took from watching this is how important the role of music is. The upbeat tune helps hold interest and suits the environment in which the footage was taken.